For immediate release – May 13th, 2016

 

INTRODUCING THE REAL FACES OF HEADWATERS – 2016 EDITION
RURAL ENJOYMENT & AUTHENTIC LIVING

 

On Thursday, May 12th Headwaters Tourism revealed the 2016 edition of their award-winning Headwaters Four-Season Visitors’ Guide, and introduced the faces of the 2016 Headwaters “real” people campaign.

Dufferin County Warden, and Mayor of Mono, Laura Ryan welcomed guests to the event and reinforced the commitment of Dufferin County and the Towns of Caledon, Erin, Mono & Shelburne to Headwaters Tourism and the role they perform in helping build tourism as an economic driver for the entire Headwaters region.

Headwaters Tourism’s Board Chair, Stacey Coupland, then took to the stage and recognized the award-winning work that was done just a year ago to rebrand the region as Headwaters: Where Ontario Gets Real. When speaking to guests at the event she said, “it was that inaugural rebranding in early 2015 that set the stage for the amazing response Headwaters is receiving from visitors from far and wide.”

Guests attending the launch enjoyed real tastes of Headwaters, including delicious pumpkin donuts from Downey’s Farm Market, delectable sweets from Caledon East’s Gourmandissimo, freshly brewed coffee from the French Press Coffee House in Orangeville, and a take away gift from Pommies Cider Co.

The most anticipated moment of the launch event for the crowd of close to 150 guests came when Michele Harris, Executive Director of Headwaters Tourism, revealed Headwaters 2016 Four-Seasons Visitors’ Guide cover photo featuring Aliyah (age 10), Mariah (age 8) and Savannah (age 7) Leahy, just three of the six children of Frank and Chanda Leahy, the family music and dance troupe, Rhythmfoot based in Mono, Ontario. The audience broke out in spontaneous applause as the cover photo was revealed, especially since they had just witnessed a truly magical, heartwarming performance by the Rhythmfoot family that brought a number of the guests in the room to tears!

The 2016 publication showcases a myriad of people and products that are the “real” Headwaters deal, highlighting events and happenings that make a visit to the region essential, as well as telling secrets, stories & tidbits that will intrigue visitors and life-long residents alike. The 2016 line-up of “faces of Headwaters” include:

Headwaters Tourism produced 80,000 copies of the Headwaters 2016 Four-Seasons Visitors’ Guide, distributed throughout southern Ontario in the Globe & Mail, and available at locations throughout the Headwaters region. The Guide was created by East Garafraxa’s own Touchwood Design, with principal photography by Caledon’s James MacDonald.

For further information, including photos and interviews, please contact: Michele Harris, Executive Director

 

Headwaters is clean food grown just a few yards from your plate, towns that have kept their souls, unspoiled natural beauty, landscapes and people that don’t quit, craftsmen and horsewomen, art makers and cider makers.

It’s 45 minutes from Toronto. It’s where Ontario gets real.