On October 5, 2016 the Ontario Tourism Marketing Partnership Corporation (OTMPC), along with the Tourism Industry Association of Ontario (TIAO) and the Culinary Tourism Alliance (CTA) announced the finalists for the 2016 Ontario Tourism Awards of Excellence.

Headwaters Tourism, the small Ontario destination marketing organization representing Dufferin County and the Towns of Caledon, Erin, Mono and Shelburne has been named a finalist in four categories:

  • Tourism Marketing Campaign Under $25K for the Headwaters: Where Ontario Gets Real brand launch
  • Tourism Print Collateral Award for the Headwaters 2015 Four-Season Visitors’ Guide
  • Tourism Innovator of the Year for the Headwaters Parade of Horses
  • Travel Media Photography Award –  John Church (cover photography for Headwaters 2015 Glow, Snow & Go Guide)
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Headwaters Tourism is also proud to announce that one of the region’s premier tourism businesses, Spirit Tree Estate Cidery has also been named a finalist in the Ontario Culinary Tourism Event of the Year category for their Family Day Wassailing Festival.

The Ontario Tourism Awards of Excellence are presented annually to celebrate success and are an opportunity to recognize those who have made significant contributions to Ontario’s tourism industry.

Upon announcement of the 2016 Ontario Tourism Award of Excellence finalists, Headwaters Tourism’s Board Chair, Stacey Coupland, said: “Headwaters Tourism continues to raise the bar for what small destination marketing organizations can do to promote the exceptional tourism experiences available in rural areas of this province. With a shared vision for what makes “Headwaters, Where Ontario Gets Real”, we are proud to work collaboratively and in alignment with our municipalities, partners & tourism stakeholders to leverage scarce resources for collective impact. Our Headwaters story is special and we are proud to share our story with visitors who are excited to meet our people and discover the best of rural Ontario. Being recognized as Ontario Tourism Awards of Excellence finalists is affirmation that what we’re doing in Headwaters is working. Congratulations to everyone involved in bringing us to this stage — it was truly a collaborative effort, and we’re honoured to be recognized at the provincial level.”

This recognition comes on the heels of Headwaters Tourism also recently being named a finalist for two major Canadian Tourism Awards by the Tourism Industry Association of Canada: Marketing Campaign of the Year and Tourism Innovator of the Year. 

The Ontario Tourism Awards of Excellence winners will be announced in Ottawa on November 22nd, 2016 following the Ontario Tourism Summit.

The Canadian Tourism winners will be announced in Gatineau, Quebec on November 30, 2016 at the conclusion of the Canadian Tourism Congress.
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For further information please contact:

Michele Harris, Executive Director, Headwaters Tourism
Office: 519.942.0314 | 800.332.9744 – extension 201
Cell:  519.215.2771
[email protected]

headwaters.ca headwatersb2b.ca